For OSGB (Joint Health and Safety Unit) companies, a website is not just a digital business card; it is a channel that collects applications and quote requests directly. Businesses looking for occupational health and safety services research the OSGB they will work with online. In this article, I explain how OSGB websites should be built and how they can bring in more clients.
The real purpose of an OSGB website: collecting applications
A good OSGB website guides the visitor toward a single, clear action: filling out a risk assessment or service request form. Instead of complex menus, a prominent call to action like "Request a Risk Assessment" together with a short form dramatically increases the number of incoming applications.
From the field: On the site we built for Anka OSGB, we described the services in a simple, trust-building way and added a prominent "Request a Risk Assessment" form; the company started receiving applications directly after going live.
Sections an OSGB website should have
- Services: Workplace physician, occupational safety specialist, risk assessment, mobile health, training — each with an explanation.
- Risk assessment / quote form: Short and clear, accessible from anywhere on the page.
- Trust signals: Authorization certificates, experience, reference companies.
- Regulatory / informational content: Frequently asked topics such as "what is an OSGB", "Law No. 6331" and hazard class.
- Contact and a fast channel: Instant reach via phone and WhatsApp.
Local SEO: ranking for "district + OSGB" searches
OSGB services are largely local. District-based searches such as "Ümraniye OSGB" or "Ataşehir OSGB" represent real demand. Building content targeted at each service area and, crucially, setting up a Google Business Profile lets the site appear in map results. This is the fastest client channel for an OSGB. If you are having trouble getting your site to appear on Google, take a look at this article.
Common mistakes
Most OSGB sites only present a "our services" list but provide no clear path to apply. The form is either missing or far too long. Another mistake is being non-mobile-friendly and slow — even though most visitors arrive from their phones.
Frequently Asked Questions
Why does an OSGB company need a website?
Businesses looking for occupational health and safety services research the OSGB they will work with online. A good OSGB website is not just a business card but a channel that collects applications and quote requests directly.
Should an OSGB site have a risk assessment form?
Yes. A good OSGB website guides the visitor toward a single, clear action: filling out the risk assessment request form. A short form with fields such as number of employees and hazard class dramatically increases the number of applications.
How does an OSGB website bring in clients through local SEO?
District-based searches such as "Ümraniye OSGB" or "Ataşehir OSGB" represent real demand. Content targeted at each service area together with a Google Business Profile makes the site appear in map results.
How long does it take to build an OSGB website?
An OSGB site focused on collecting applications can usually go live within 1 week if the content is ready.